Just like in every aspect of business, money spent must be justifiable and measured against utility, otherwise, we are basically throwing money to the wind. This is the same for digital media spend and all social media campaigns. At the end of every campaign or media-spend, there should be a…

At unQut, building websites for corporations and individuals has always meant more to us than work. It is something we are passionate about and it is always rewarding to build a thing of beauty that serves a greater purpose — communication. Consulting on the design and development of web solutions…

I have been part of young tech companies since 2010. Most of the start-ups appear to the world as solving specifically African problems (yes, because we have loads of them), but who doesn’t? Our current project is a social discovery app for safely meeting new people through friends. Before you stereotypically…

Social Proximity — Our primary aim for building Beep is to help users meet new people through friends. This starts with social proximity; your friend network and location. Phone number sign-ups allows us to learn which of your contacts are also using the app to help us suggest socially “relevant” people you can…

In 2013 my colleague Ghartey and I were having a casual conversation with the then co-founder of Saya Mobile, Badu about a simple app for meeting interesting people around you. However, this was just a onversation because Badu was busy finishing up development of the Saya iOS app back then. …

There is nothing much more fulfilling than friends working on something they all love and are passionate about. We are happy to release the first version of our app Beep today. Beep is a social app that uses your phone’s address book to help you meet new people. Okey, this…

How To Really Find Your Crush! Our decision to build an app that mimics the social phenomenon of meeting new people is nothing new in the tech industry. There are a dozen successful apps and websites with millions of users that already try to solve this problem so there is always the danger of getting consumed…

How to build the most advanced algorithm ever! — I would really love to tell you we are building the most advanced algorithm to match people with the best possible dates ever but honestly, we are actively doing the opposite. Such a technology is only as good as the amount and quality of information we feed it and let’s…